External marketing for dental office?!
Question:
External marketing for dental office?
Answers:
I don't know exactly what you might be looking for... However, this is a blurb from a paper I wrote this semester about what my dental office could do to improve...
"From an external marketing standpoint, we should continue to be listed in the local phonebook and get a website. The importance of a website in today’s marketplace is tantamount. Not only could we attract new patients, but it would be a place that our current patients could go to find educational information and post-operative instructions. Using the internet to email patients appointment confirmations, current advertising or seasonal specials or using it as a means of communication would be of great benefit. Giving notepads or pens advertising the practice or personalized toothbrushes are an easy way to remind the patient of our services. A mass media campaign that focuses on health and prevention of dental disease could be communicated via radio or the newspaper. A press release that shows our office being in practice for 60 years in the same location could be of interest.
Hope that helps!
JAMRDH - a dental hygienist